Edgehill Fresh Produce
Edgehill Fresh Produce has carved out a unique niche for itself, using sustainable approaches to cultivate a diverse array of high-quality produce and livestock.
Case Details
Clients: Edgehill Fresh Produce
Start Day: 05/01/2022
Tags: Business Consulting
Project Duration: 1 weeks
Client Location: Mpumalanga
Growth in tandem
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The Story
Edgehill Fresh Produce recognised a promising opportunity in the South African fresh produce market and enlisted Primo Consultancy’s expertise to undertake a thorough feasibility assessment. Primo Consultancy’s analysis found that there was significant potential for Edgehill to establish a successful farming operation in 1 of the provinces of South Africa.
This particular province presented an ideal environment for large-scale vegetable farming, with favorable climate conditions, fertile soil, and access to reliable water sources. The farm location was also ideal for large-scale poultry farming, providing an opportunity for Edgehill to diversify its operations. Furthermore, the proximity to major urban centres and well-developed transportation infrastructure would enable efficient distribution of Edgehill’s produce throughout the country and potentially for export.
The Feasibility Study
Primo Consultancy’s feasibility study examined various factors that would influence the viability and success of Edgehill’s farming venture. We conducted extensive market research to assess the demand for fresh produce and poultry products, both in the local market and for potential export opportunities. Our analysis indicated that there was strong and growing demand for high-quality, locally-sourced fresh produce, driven by increasing consumer awareness and preference for sustainable, traceable food sources.
In addition to the favorable market conditions, we also evaluated the operational and financial aspects of the proposed farming operation. The study considered factors such as land availability, infrastructure requirements, labor costs, and capital investment needed to establish and maintain the farm. The findings suggest that the farming venture would be economically feasible, with the potential to generate a reasonable return on investment for the stakeholders.
The Results
Primo Consultancy’s comprehensive feasibility study has provided valuable insights that support the viability and potential success of Edgehill’s farming venture. Edgehill Fresh Produce confidently moved forward with the implementation phase, leveraging the market demand and favorable operational conditions identified in the study.