Team SA Synergy
Team SA Synergy is a non-profit organisation dedicated to driving positive change through socio-economic development in South Africa.
Case Details
Clients: Team SA Synergy
Start Day: 10/07/2024
Tags: Marketing
Project Duration: Ongoing
Client Location: Gauteng
Growth in tandem
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The Story
Brands persistently seek innovative strategies to enhance their public image and cultivate meaningful connections with their target audience. Team SA Synergy implemented initiatives designed to support high school graduates and job seekers, and enlisted Primo Consultancy to develop the corporate identity of the organisation along with marketing tools that would amplify their efforts.
The key idea behind this effort is that combining different marketing tactics can create a multiplier effect, improving how people take in, feel about, and remember the brand’s message. Primo Consultancy’s strategy focused on aligning the communication tools, keeping the brand’s story consistent across different customer interactions.
Marketing Tools
Primo Consultancy developed a comprehensive suite of marketing tools to elevate the public profile of Team SA Synergy. These included:
- A vibrant brand identity system with a modern, approachable logo and color palette that resonated with the target audience.
- A responsive website that provided intuitive access to information about the organisation’s programmes and offerings.
- Engaging digital content including videos, email templates, and informative materials for stakeholders and beneficiaries.
The Results
Our involvement in supporting the Company merger extended over a comprehensive three-year period, encompassing activities ranging from pre-merger due diligence to post-closing strategy.